Marketing FAQ for home service owners
Straight answers about websites, paid ads, SEO, CRM and how Citricus works. If your question is not here, message us on WhatsApp.
Getting started
What does a marketing strategy look like for a small service business on a tight budget?
Start with what brings customers fastest for the least money: a complete Google Business Profile, a fast website that converts and one Google Ads campaign focused on your most profitable service. Once that runs, the rest comes in stages.
What's the fastest way to get customers calling my service business?
Google Local Services Ads and Google Search ads, sent to a page with a visible call button and a short quote form. Paired with instant text-back on missed calls, this is usually the quickest path to booked jobs.
How do I figure out what marketing budget I need?
Work backwards from your average job value and how many jobs you want per month. During our audit we set a test budget that measures cost per lead reliably, then scale from real numbers.
If I hire an agency, what exactly will they do each month?
At Citricus: weekly campaign optimization, new SEO content and pages, website improvements, CRM automation reviews and a monthly report with cost per lead and cost per booked job.
Websites, ads and SEO
How do I know if my website is losing customers to competitors?
Three warning signs: it takes more than 3 seconds to load on a phone, it does not show up for "your service + your city" and it gets visits without quote requests. Send us your URL and we will tell you which of these applies.
Why is my website getting traffic but not calls or service requests?
Usually it is slow mobile loading, a generic message and no obvious next step. A visible call button, real reviews and a dedicated page for each service fix most of it.
Google Ads or Meta Ads for a plumbing, construction or cleaning business?
Google Ads captures people searching right now, which suits urgent, high-intent services. Meta Ads builds demand and retargets visitors who did not call. Most home service companies get the best results running both.
How do I know if my marketing is working or just wasting money?
Track from click to booked job. With call, form and text tracking tied to a CRM, you see what each lead and each job cost, by channel.
About Citricus
Where is Citricus based?
Our headquarters are in Brazil, and we work remotely with service companies across the United States, Canada, Australia, Portugal and Brazil.
Do you outsource any of the work?
No. Website, ads, SEO, CRM and branding come from the same team, with one person accountable for your project.
Do you work in Spanish?
Yes. We support owners in English, Spanish and Portuguese, and we can write campaigns and follow-up messages in Spanish for your customers.
