Think global, act local.
We bring 25 years of turning online presence into customers: websites built on five continents and deep focus on the US market, working with service businesses that want to grow for real. Website, ads, SEO, CRM and branding, all to the same technical standard, in the language and time zone your business needs.
Talk to Citricus→Marketing that turns into sales.
Most agencies hand you leads and disappear. The problem is that leads don't pay the bills: customers do. Citricus exists to cover both sides of the same coin: bring in the right customer and take them all the way to the sale.
We build digital marketing strategies that fill your funnel with people who are ready to buy. Then we pair that with the best technology on the market: a setup that brings marketing and sales together in one place. Every new contact comes in, gets assigned right away, receives automatic follow-up and becomes an opportunity tracked all the way to close.
No leads lost in the inbox. No "I'll get back to them later." Every click you pay for has a destination, a follow-up and a real number at the end. Bringing in new customers, backed by the best technology, with one goal: proven results.
From first click to closed sale
Attract
Paid ads and SEO bring the right people into your funnel.
Capture
Landing pages and forms turn visits into qualified leads.
Connect
Marketing and sales in one place, with automatic lead assignment and follow-up.
Close
Every lead followed and tracked until it becomes a customer, with real numbers to show for it.
Principles we don't compromise on.
Total transparency
Live dashboards and reports tied to revenue. If the numbers are bad, you see them first. No sugarcoating, no excuses.
Speed with a method
Real timelines, real delivery. If we promised it, it's live. Speed never runs over quality, and quality never becomes an excuse for delays.
Built to convert
A pretty design that doesn't sell is just decoration. Every pixel, every campaign and every word is there to move your customer from "maybe" to "I want it now."
Technology on your side
Automation, integrations and tracking working around the clock. Every lead is captured, assigned and followed up without relying on someone remembering to reply.
From briefing to measurable ROI.
Understand your business
A real deep dive into your business, your competitors, your customer's buying journey and the gaps you have today. No generic questionnaire, no guesswork. We analyze the data you already have.
A plan with a timeline
Funnel structure, priorities ranked by impact and KPIs agreed on before the first line of code. If you leave the briefing with empty promises, that's on us.
Website + ads + CRM
Everything built together, on one timeline. A WordPress site with Avada, a well-structured Google Ads account, an integrated CRM and GA4/GTM tracking set up from day one.
Constant improvement
Weekly reports tied to revenue, ongoing A/B tests and SEO that gets stronger week after week. What works gets scaled, what doesn't gets cut. Every call is backed by data.
25 years of real-world work.
Websites AI recommends
Websites built on top-tier technical structure and optimized to be found, recommended and cited by the leading AI tools. An online presence that shows up where customers search today, not where they searched yesterday.
120 websites for Brazilian-owned businesses in the US
More than 120 websites delivered for Brazilian entrepreneurs living and running businesses in the US, with technical structure, SEO and paid ads built in. Citricus became the go-to agency for business owners who earn in dollars.
Brazilian-owned businesses in the US
First projects for Brazilians living in the US who run service businesses: house cleaning, construction, beauty, remodeling and more. Websites, paid ads and lead generation in the US market.
Le Cordon Bleu
A complete performance setup and marketing and sales funnel for Le Cordon Bleu, one of the largest culinary schools in the world, based in Rio de Janeiro. International student recruitment at scale.
The Lisbon agency years
Worked with Lisbon agencies focused on healthcare companies. Hands-on experience with healthcare compliance, regulated paid media, European B2B funnels and projects for clinics, pharmaceutical companies and labs.
Australian financial sector
Ongoing contract with a Sydney-based financial company that now operates in several countries. The work covered websites, internal financial portals, branding, graphic design and VSL video production.
Going international
The year our international work took hold. Website and e-commerce development for clients in Australia and other markets. First large-scale projects in English and real lessons in cross-cultural UX.
Starting out in New Zealand
First international website development and graphic design projects in Auckland. The starting point of a journey that now spans continents.
Why Citricus?
Full-stack digital
Website, ads, SEO, CRM, branding and automation all come from the same team. No outside vendors, no back and forth, no "let me check with the other team."
Proprietary plugins
We build our own plugins for programmatic local SEO, content automation and custom tracking. You get a real technical edge.
International presence
Projects delivered in many countries and continents. We know the context, currency, language, regulations and consumer behavior of every market we work in.
Founder
Hi, I'm Lucas.
For 25 years I've helped businesses turn their online presence into paying customers. I started out building websites on the other side of the world, and today I run Citricus with a focus on service businesses that want to grow in the US market.
Want a website that sells, ads that bring in the right customers and a system that connects marketing and sales in one place? Talk to me now. I answer personally, no waiting in line and no "let me pass you to sales."
